Stockton WalbeckYou don't scale ads by spending more. Launch at $10 a day, troubleshoot in a fixed seven-step order, and only add budget to an ad that has already won.
Stockton WalbeckThe one change that improved our Facebook ads most: test a single variable at a time, three versions, $20 to $30, and let purchases pick the winner.
Stockton WalbeckSeven rules from close to $1M in Facebook ad spend: test one variable for $100, optimize for purchases not leads, and fix the funnel before the ad.
Stockton WalbeckFacebook is where you test a message fast and cheap. YouTube is where that proven ad buys cheaper customers. What $1.5 million of testing both showed.